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Shorten links and track clicks

Turn a long URL into a short link with a QR code and see clicks by day, referrer, device and country; links and daily click totals are stored on our server.

/s/

Free links get a random 7-character code

Links and daily click totals are stored on our server; the edit key that lets you change them stays in this browser. Report an abusive link

Your links

Processed on our server · links kept until you delete them, daily click totals for 12 monthsHow it works

How to use Link shortener

  1. 1

    Paste the long address

    Any http or https link works; typing example.com without the prefix is fine, it becomes https automatically.

  2. 2

    Shorten it

    Click Shorten link to get a seven-character code under /s/, then copy it or download it as a QR code in PNG or SVG.

  3. 3

    Share and watch clicks

    Open the chart icon beside a link to see clicks per day, top referring sites, device types and countries.

  4. 4

    Change or delete it later

    Point the same short link at a new page, or delete it; both need the edit key that was saved in this browser.

Limits and Pro

Free: up to 10 new links per minute and 25 per day from one connection, random 7-character codes, QR codes in PNG and SVG, the last 30 days of click statistics per link, and links that never expire.

Pro adds custom aliases such as /s/spring-sale, up to 500 new links per day and 12 months of click statistics. See Pro

About Link shortener

Link shortener turns a long web address into a short one on our domain, such as 10.tools/s/k3Rt9xQ, and redirects every visitor to the page you chose. Each visit is counted, so you can see how a newsletter, a printed flyer or a social post actually performs: clicks per day, the site the visitor came from, whether they used a phone, tablet or computer, and their country when our hosting platform reports one.

Short links are useful wherever a full address is awkward: in a text message, on a slide, in a podcast description or behind a QR code on a poster. Because the QR code encodes the short link rather than the destination, you can fix a typo or move a campaign page after printing without reprinting anything.

Link previews from chat apps and social networks fetch a link before anyone taps it. Those requests are recognised by their user agent and shown separately, so they don't inflate your click count. Visits are aggregated into daily totals the moment they happen; individual clicks are not kept.

The shortener does not hide a destination, cloak affiliate links or bypass filters, and it refuses links to private network addresses or to other short links on this site, which would loop. Links reported for spam, phishing or malware are disabled.

Privacy

This tool runs on our server, because a short link has to be answered by our domain. When you create a link, the destination address is sent to our server and stored with a fingerprint (a SHA-256 hash) of your browser's random edit key; the key itself stays in your browser. When someone opens a short link we add one to that day's totals for the referring domain, device type and country. Visitors' IP addresses and full user agents are used only for that request and an in-memory rate limit, and are never stored. Links are kept until you delete them; daily click totals are deleted after 12 months.

Features

Daily click statistics

Clicks per day with top referrers, device types and countries, with previews and bots kept apart.

QR code for every link

Download a print-ready PNG or SVG that keeps working when you change the destination.

Editable destinations

Fix a typo or move a campaign without changing the short link you already shared.

Link shortener: frequently asked questions

Do the short links expire?
No. A short link keeps redirecting until you delete it with your edit key, or until we disable it after a confirmed abuse report. There is no expiry date and no monthly click quota on either plan. Only the history ages out: daily click totals older than 12 months are deleted, and the free plan displays the most recent 30 days of them.
What does the link shortener store when someone clicks my link?
Our server adds one to that day's counters for the referring website's domain, a device class worked out from the browser's user agent, and a country code if the hosting platform supplies one. It does not store the visitor's IP address, full user agent, cookies or the exact time of the click. Counters are kept for 12 months, the link itself until you delete it.
Can I change where a short link points after I have shared it?
Yes. Click the pencil icon next to the link, paste the new destination and save. The short code, its QR code and the click history stay the same, and visitors are sent to the new page from the next click on. The new address goes through the same checks as a fresh link, so private addresses and other short links are still refused.
What is the edit key, and what happens if I lose it?
There are no accounts. The first link you create gives this browser a random edit key, and every link made afterwards is tied to it. Copy the key from the Edit key dialog to manage your links on another device. Without the key nobody, including us, can prove ownership, so lost links keep redirecting but can no longer be edited or deleted.
Why does the short link use a 302 redirect rather than a 301?
A 301 tells browsers to remember the redirect permanently, so later visits would skip our server: edits to the destination would not reach people who clicked before, and repeat visits would go uncounted. A temporary 302 keeps every click flowing through the counter. Search engines still follow it to the destination page, which is the address that gets indexed.

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